Wednesday, December 8, 2010
501 | when alcohol finds its calling..architecture
Just came back from B018 [the soberest visit I've had to date] where it's daddy [Bernard Khoury] launched along with Johnny Walker their new Keep Walking campaign.
It was an interesting evening, blacks and golds being juggled back and forth and a classical B018 roof show-off "yes sir, i can boogie" - interrupted by two lame intros and a Bernard.
Mr. B's a good guy, he deserves the recognition. He is one of the few that cater to space as fetish, I respect that...
"I was surprised they [Johnny Walker / Leo Burnett ] chose an architect for their campaign .. architects are not that important anymore ", he said...
Architecture became secondary in the new game of production and consumption that the industry stopped catering via design - it caters to the tasteless masses.
The fact that you can buy a ready built house, furnish it with already made furniture, as you dress in prêt à porter has rewired the mass into something senseless, tasteless, consuming 'identity/individuality' as just another product, has made this world a practical ugly world, numb -- nauseous.
I'm just glad the shorts are well done - with quite impressive views of Mr. B's work / a rare insight to a big player in the grown-up game of LEGO..
[ http://www.facebook.com/JohnnieWalkerMENA ] *all photos by ryam idriss**
*needless to remind you that tomorrow, #Mashrou3Leila are playing at the Assembly Hall | AUB - come*